Thursday, December 15, 2005

ENTREPRENEUR

In most popular magazines and column advice on entrepreneurship would focus more on the tasks needed to do in order to start and run a business. I on the other hand stress on the mental preparation on starting a business (the reason why I wrote the 4 previous articles). My reason is simple. Most would be entrepreneurs don’t lack the skills of running the business. What they lack is the “courage” to start the business. Besides, I’m also biased to this kind of approach since I’m an introvert, a person who is motivated by his inner thoughts as opposed to an extrovert who is energized by the outside event. Anyway, to me, entrepreneurship involves a great deal than just a simple how to. It’s the kind of attitude and psychology that an individual must possess. I didn’t mean that if a person who lacks the attitude would fail in business and hence, avoid go into business but rather what I stress here is mental preparation i.e., if you don’t have it, try instilling it. One of my idols in business is Sir Richard Branson. Sir Branson was the ultimate entrepreneur and a billionaire. He started the Virgin group, first with Virgin Records and now, Virgin Airways. When asked sometime ago on why he called his businesses as Virgin, he quipped that because he is going into the business “like a virgin”. I don’t know if Sir Branson likes to listen to Madonna or if he is still a virgin but for those who are “inexperience” and “naïve”, what he meant by “like a virgin” means he knows nothing about sex but is eager to lose his virginity (Ok, probably determined to lose his virginity would be more apt or is it “desperate”?). And that is what an entrepreneur is all about, know nothing if not little of the business he is interested to go into but is eager to get on with it and try it and get his hands dirty. It is this kind of admirable attitude that led Sir Branson to succeed in most of his undertaking and one that every entrepreneur should possess i.e., be “like a virgin”. The second quality in my opinion that an entrepreneur must possess is that old Chinese attitude immortalize in a song, Ai Piyaa Chia Ae Yahh, literally, one must give his best and pursue it in order to win. It is the same attitude as expounded by Al Pacino in the movie, Any Given Sunday, “To fight for every inch of the field, never give up and fight for every step of the way until you reach the Goal” or something like that. In connection to this, an entrepreneur must also take charge especially when the going gets tough. If you want to win so badly, you must take the ball even if there are others who are responsible for them and not you. Patience is another virtue that an aspiring entrepreneur must have. Unlike in a job where an individual could easily discern his/her performance by the reward or punishment he/she gets, in business, such is not the case. Although, an entrepreneur could already tell his success by the amount of money he is earning or in the wealth he is already accumulating but achieving the ultimate goal or the vision or the dream takes a lot longer time, very much longer actually, something like if you are successful 25 – 50 years. There are times even when it would take generations to realize the goal but it is still achievable. Patience is needed here to see it through and slowly built it towards it conclusion. Rome isn’t built in a day. You can’t expect that your business would become a multi – billion enterprise literally over night. Along with patience is motivation. Patience is not enough, an entrepreneur must be sufficiently motivated to move on, to move forward against all odds, against all the luxury that softens his fighting spirit, against all the set backs that would have easily destroy a lesser mortal. Lastly, an entrepreneur must be bold. It is here that greed would “force” an entrepreneur to be bold, to take risk knowing the reward that would shower when he succeeds. As the old Roman adage would say, “Fortuna fortun adiutat”, literally, fortune favors the bold.

No comments: